![]() ![]() On average, Big Macs cost $5.66 in the U.S., according to the Economist’s Big Mac Index. More specifically, they estimated that a 10% minimum-wage increase leads to a 1.4% increase in the price of a Big Mac. found that the higher cost of labor that results from increasing minimum wages gets passed on to consumers in the form of more expensive Big Macs. Some lawmakers and business owners who are against the idea say it would create harmful effects, including business closures, job loss and an acceleration of the shift toward automation. President Joe Biden and Democratic lawmakers are making a push to raise the federal minimum wage to $15 an hour from the current $7.25. That assertion was not limited to social media discourse it also appeared in a JanuMarketWatch article (“What minimum-wage increases did to McDonald’s restaurants - and their employees”) as did a reference point for the $5.66 cost of a Big Mac in the United States: The meme appeared to rebut broader claims that if American workers were better compensated, the prices in well-known chains would skyrocket. It may have been the source for some of the table’s figures:Ĭontext for the Meme: Wage Increases and the Proverbial $30 Big Mac Prior to the meme’s appearance on Facebook, actor Bette Midler tweeted a screenshot of a May 2020 tweet by Seattle entrepreneur Dan Price that was similar to the meme. No sources for the information were provided, and context for the meme overall was not explained. In the third column, the price of one Big Mac was listed as $5.66 in the United States, versus $4.90 in Denmark (presumably in American currency). The Denmark locations were described as unionized, and the United States’ was not. “Employee compensation” was said to be $9 an hour in the United States (no benefits), and $22 an hour in Denmark - with six weeks of vacation, a year of paid family leave, life insurance, and pension. To the right was a table with fields labeled “employee compensation,” “unionized,” and “price of Big Mac.” Denmark”), two photos of McDonald’s locations appeared on the left side of the image. ![]() Advertisements On November 23 2021, the Facebook page “Gritty 2020” shared an image which purported to contrast the costs of Big Macs in the United States and Denmark with McDonald’s workers’ wages and benefits: ![]()
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